File this under "Be Aware and Be Afraid" .
Remember when we all lamented the lack of a thumbs down pic on the Facebook status updates? Somebody you didn't really know would post that their pet gerbil was involved in an unfortunate Epilady accident, and you really didn't feel comfortable joining that conversation, but there was no thumbs down to dislike bald gerbils so you at least could show support without the entanglement of engaging.
Perhaps you think that new cover on the latest SciFi Paranormal Fantasy Vamp Romance novel published by the latest indie wunderauthor is only meh, and you don't like it enough to endorse it with even a thumb.
The Thumbs Up was Facebook's initial introduction to endorsements by the user on their friends' activities.
Bertha posts that it's snowing and she's all snuggly-wuggly by the fire with the latest romance and a Starbucks salty caramel macchiato (my personal favorite). Like.
Later down the ticker, Agnes is working out with her Wii and getting in shape. Like.
Since most of my readers are romance novel lovers, I'll just go out on a limb and make a blanket assumption that we ALL like pages with our own favorite flavor of ManCandy. For me, it's the Black Dagger Brotherhood Brothers, but Jimmy Thomas has melted my smartphone more than once. Like
Along product lines, Valentine's Day always brings promotions for "Nutmeg," and if you like Nutmeg's product page, maybe you'll get a high value coupon for Nutmeg. Like
Are you seeing a progression from simply liking your friend Bertha's fireside Starbucks to endorsing products?
I like Kraft's Macaroni n'Cheese. I like Community Coffee.
I like Paranormal Guide to New Orleans and I like Voodoo Dolls.
Thumbs Up is a Facebook Gesture, and it moved from liking products like Nutmeg to opening up to Spotify, Yahoo, and Washington Post. Lots of updates pop up in my ticker like this:
"Winifred just read Best and Worst Dressed Golden Globes Winners on Yahoo. Winifred just read how indie published authors may be scammed on Washington Post. Winifred is listening to Moves Like Jagger on Spotify."
Yes, that Winifred is one busy girl.
I've also clicked the Like button on pages and experienced the pop up that says "Pamela, tell your friends that you like ...Coffee... Voodoo... Nutmeg.... by clicking here!"
Um... no thank you.
I mean, thanks for the coupon, but can't we keep some things discreet ?
Does everyone need to know my favorite type of spice?
Apparently Yes! in Facebook's app developers and future stockholders' eyes.
When Facebook goes public and sells off shares, no longer will it be our little promo / party line.
Apps developers will no longer be required to ask you repeatedly for permission to infiltrate your feed and access all your information on yours and your friends' pages.
Nope, one permission will suffice, thanks.
You know how you feel incomplete when you only charge $18.61 on your credit card and the cashier says, "You don't have to sign..." ? It's a little peeve of mine.
I like to sign.
I like to have control of my $18.61.
And I like to give that permission, even if it is the fifteenth time.
Tomorrow, Gestures will open up to more than just Liked, Watched, Listened to, and Read.
We'll all be Frictionless Sharing every little thing effortlessly with each other.
On her Facebook page (that I like) Mari Smith jokingly asked what new verbs we'll be seeing, and I think she has a point.
So don't be surprised to soon read on your Facebook Timeline:
Pamela ate Free Range Eggs by OrganicFarms Chickens...!
Pamela guzzled Happy Harmony Green Tea... !
Pamela scarfed down Dark Chocolate Covered Almonds... !
Pamela bought Exercise Woah! for the Old and Infirm.... !
Pamela relaxed to the tunes of TeenScreamingMedley....!
Pamela devoured the latest fantasy historical romance, Pirates Rocking the Stowaway Faery's World...!
Pamela stopped her husband's snoring with Open Nose Bandages!
Pamela likes Nutmeg.
Moral of the post: Careful what you " Like."
And Careful with your permissions to Facebook apps.
Mashable articles - Open Graph Apps and Gestures.
More on Facebook's Frictionless Sharing from All Things D.
Cnet - How to Revoke Facebook App Permissions